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You have to pay to get into Google right?

“You have to pay to get into Google right?” Too often there is confusion about what’s paid and what’s not in Google. It’s time to set the record straight. Click the image to the left to see which...

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The search engine keyword challenge – Can your website copy make sense?

Getting your search engine keywords into the right places in your website copy doesn’t always come easily. We’re working on a website at the moment whose keywords include the terms “life planning” and...

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Are long URLs a turn off?

According to the Marketing Sherpa Search Marketing Benchmark Guide 2008 long URLs are on the nose. “What we discovered was that long URLs actually work as a deterrent and stop viewers from doing what...

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Website Rescue – How your Radio Advertising can generate visits to your...

I had a number of people call me this week to say, “Have you heard this radio ad for ‘Website Rescue’?”  Well, I hadn’t heard the ad, so while I was still on the phone I said, “I’ll go to Google and...

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48 Hour Google Listings – Know what you are signing up for!

I received this email today promoting guaranteed listings in Google and Yahoo in 48 hours. I think it’s unfortunate that many people in the search engine marketing industry feel it’s okay to prey on...

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Microsoft’s Live Search Has a Huge Size Problem

A number of our clients have noticed that their websites have completely dropped out of Microsoft’s Live Search Engine recently. It was first brought to my attention by Gavin Hodges from Flexitank in...

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Google Maps – Local Business Listings – Is your business on the Google Map?

Last year, Google Maps quickly became the number one online map directory service in Australia, surpassing whereis.com.au. Did you know that you can put your business on the Google Map? If you haven’t...

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Just Say NO to Black Hat SEO

Be warned if you are delving into the dark art of Black Hat SEO as it will eventually come back and bite you in the you know what! The worst thing you can do as an Internet marketer is to play dirty...

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Important Metrics Each Marketer Should Know

All marketers know the importance of metrics. Why? Simply put, metrics help marketers set goals and track progress and data to confirm if they did a good job or not. By digging into the metrics and the...

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Tips for SEO International Marketing

Do you cater to businesses that have an international audience? As a marketer, how do you properly optimise their sites to reach international markets? Our tips below should be able to help you rework...

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